3 Essential Skills of a Social Media Manager

Social media sites displayed on screenPicking the perfect candidate for any role requires due diligence. Whether you are hiring an individual or outsourcing from an agency, it is essential that your social media manager possesses certain skills. Entrusting your accounts to the wrong person could see your company trend for the wrong reasons. The last thing you want is for poor social media management to taint your online presence.

Below are the vital skills you should assess when screening candidates for social media management for your business in Minneapolis:

Writing skills

Social media managers should express themselves clearly, as they will constantly update content on the different platforms and interact with your online audience through writing. The candidate should be attentive to details to avoid spelling and grammatical errors. Also, they should be witty enough to capture attention while remaining highly professional in their choice of words.

Customer service skills

Now more than ever, consumers are using social media platforms to get information and assistance from brands. Any content from social media forms part of the company’s image and represents of its online presence. A social media manager should respond appropriately to customer inquiries, offer prompt answers, and skillfully move sensitive matters from the public eye. Where they cannot tackle certain issues, they should escalate them so that the relevant departments handle them.

Online marketing knowledge

An adept understanding of content marketing and search engine optimization is essential. An understanding of online marketing will help in the management, distribution, and promotion of online content. They should understand how content aids online marketing, the factors affecting search rankings, and the impact of social media referral traffic on revenue and engagement. They should also understand the relevant algorithms affecting viewership and how to interpret analytics from the various sites.

Your social media manager is the promoter and sensor of information on your channels. Since the different online platforms are constantly evolving, they should be flexible enough to adapt to new developments and learn on the go.

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