Your website’s design forms a focal point in your digital marketing efforts. Therefore, creating a good first impression with its help can boost 
your image significantly. In Ottawa, a minimalist website design is currently the most popular. This clear and straightforward approach minimizes distractions and allows users to focus on an intended message.
Though it sounds simple, creating an efficient minimalist web design requires a delicate balance of several key features. Here are some of them:
Negative Space
This is one of the defining characteristics of a minimalist design. A negative space is not just a colorless space, but rather encompasses dark, white, or black backgrounds. Some designers use a full-color background for their negative space. The negative space manipulates your user’s visual flow and draws their attention to the objects surrounded by it.
Vivid and Large Photography
Minimalist designs are not emotionally distant ones. Oversized photos insert a comforting familiarity without dominating your site’s foreground. This enables users to create an emotional connection with your site. The photos you use should also complement a minimalist design with expansive skies, sufficient negative space, or white empty walls.
Dramatic Typography
No site is complete without words. Sharp, beautiful custom typography is a perfect focal point for a minimalist design. Dramatic typography helps in creating a focus on your content while crafting an intriguing visual. Exciting letterforms and bold letters with thick strokes are the common typographies used in minimalist styles.
Creating a cohesive flow with all the above elements will significantly boost user experience and reduce loading times. This, in turn, draws more clients to your site and ensures that your message reaches a broader audience.