Conservative industries like the financial, medical, insurance, and legal sectors are not finding it so easy to get clients from online platforms in today’s world. This is because people will only visit their sites when they need their services or products. At other times, their websites and social media platforms remain mostly unvisited. This is because few people associate the platforms of conservative industries with something fun and relatable for their daily lives. In short, online marketing platforms for conservative industries are considered mainly boring.
With the right Phoenix-based brand design expert for your business, your marketing sites do not have to be synonymous with boring. The experts, in this case, will primarily center on the type of content you are churning for your sites. People are not as intent on flashy adverts anymore. They need some compelling content that draws them to your marketing sites for them to have reason to visit your online platforms even when they are not actively looking for your services or products. Here are some content ideas for marketing in a conservative field.
Light-Hearted Humor
You can find ways to inject some humor into your content without coming across as too much of a joker. If, for example, you are in the insurance sector, you can have fun showcasing the many accidents that will prove disastrous without one of your products. Focus on humor that is relatable to your audience, captures their attention, and resonates with your brand.
Data
In the financial sector, most content is related to numbers. A few sites will get their message across with long texts that are quite hard for people to process and understand. The best approach, in this instance, is presenting the information in data sets as graphs and infographics. With a data-based approach, it is easy for people to understand your message. Moreover, you can tweak the graphs in different ways to appeal to your audience and capture attention. This approach also works for the IT and insurance industries.
Educational Content
Most people hardly understand what goes on in most conservative industries. Everybody seems too uptight for them to ask the right questions and get answers. Informative content for your sites can keep clients on them for an extended period. Research what most of your clients are struggling to understand and come up with simplified content around these topics.
Human Stories
People relate better with your brand when they can see its human side. You, for instance, can have content on how different things are handled in your company with a walk-through tour of your facility. If people can put a human face behind a brand, they find it quite relatable. This is especially important for the conservative sector, where people ordinarily associate brands with machines.
Most conservative businesses are regulated to conform to industry standards and government regulations and keep their investors happy. These often leave them without much flexibility in their marketing approach. The above content types will, however, endear you to your target market without contravening industry and government regulations or leaving your investors furious.