There are many ways you can promote your brand. Sometimes, it takes a celebrity endorser, with enough budget. Or you can try to rank higher on Google searches, according to UnravelSEO.com. If you have the creative juices for it, you can even try to go viral, just like how Lil Nas X promoted his song “Old Town Road”. But sometimes, you can use a little bit of inspiration from the movies you love to watch.
Here are marketing lessons you can learn from movies that you can apply to your business.
You Need to Find Your Identity — Spider-Man: Into the Spider-Verse
Brand identity makes it easy for your brand to be distinguishable. From the colors to the design, these elements exude your brand’s values, ideals, and aesthetics. You need to give your brand an identity, much like Miles Morales made his Spider-Man different from Peter Parker’s. Despite almost having the same powers, Miles finally realized that he needed to be his own Spider-Man. As such, he modified his Spider-Man suit, wore a hoodie, and colored the suit black and red. He made the Spider-Man aesthetic his very own.
Make Your Logo Stand Out from the Rest — Easy A
Easy A, the coming-of-age comedy movie starring Academy Award-winning actress Emma Stone, is all about one’s image. When rumors of Olive Penderghast’s promiscuity becomes greatly exaggerated, she embroiders a red A on her provocative clothing and wears it proudly. Now, it’s not that you have to make yourself a provocative logo, but make a logo that stands out from the crowd—a logo that identifies your business as your business. For example, Coca-Cola has that distinctive ribbon-like cursive; NBC has the peacock icon. Olive’s got the A. Make an icon that’s easily memorable for your brand.
Know Your Audience — The Hunger Games
For all the murder and gruesome deaths The Hunger Games is known, the pre-game pageantry portion of the titular battle royale that is hailed by its lore as a game-changing moment in the brutal games. The way to impress other people with your brand is to know your target audience. Katniss (played by Jennifer Lawrence) needed to create intrigue; Peeta (Josh Hutcherson) needed to sway the audience with love. Both had their ways of working their target audience, which became crucial for them later. By knowing what the audience wants, you know how to position your product based on it.
Stats Make the Dream Work — Moneyball
Moneyball’s story revolved around the beginning of Oakland A’s journey to become baseball’s top-ranking team. It’s not just their sportsmanship that made them great, it’s the data-driven decisions—sabermetrics, to be specific—they’ve made that shaped the A’s to be one of the best teams in the league. Aside from intuition, data should be a crucial component into your decision-making process when it comes to marketing. From audience surveys to market testing, you can find the most apt marketing strategy you can use to showcase your brand using data.
Unorthodox Methods Work Sometimes — Dead Poets Society
John Keating (played by Robin Williams) wasn’t your typical English teacher. He’s the kind of teacher that left lasting lessons to his students. He doesn’t teach by the book; he takes teaching into a whole new angle, level or area. Sometimes, the marketing strategies you have can be a little unorthodox or unconventional but if it works—and nothing illegal was done, then you did your job right.
Movies can be an inspiring way to find the right marketing strategy for your brand. Enjoy, learn and seize the day!