IT Watch

Not all websites and companies can get away with too much quirk when it comes to their brand image. Those who are in licensed professions would want some semblance of dignity even as they navigate the more informal setting that is the online sphere. The hard line is drawn when trends say bold is the

Mobile phones have become an important tool for many people, whether they are working, studying, or just staying at home. They connect people to the outside world and enable them to keep in touch with other people, wherever in the world they may be. It is the reason people feel it’s the end of the

If you own a business that relies on IT infrastructure, then you know how much downtime can cost you. According to research by IDC, companies in the Fortune 1000 lose between $1.25 to $2.5 billion per year due to IT downtime. While it is quite difficult to eliminate downtimes, you have to put in place

Since smartphones are prevalent today, businesses find ways to leverage technology for success. With that in mind, many companies have started to buy NFC tags, which are little devices that use radio technology to activate specific functions on a smart device. At first glance, these objects might seem insignificant. However, you can customise them and

Running a successful business involves balancing your business needs and cash flow. With rising roles by the day, it becomes a costly venture for the company to handle all the tasks in-house. Some of the jobs you can outsource include network support services. You will enjoy support services without employing the support team and making

Did you know that Google considers ‘brand’ a ranking signal? Yes, the very reputation of your company can push your web pages up the rankings. If you just heard about this fact now, you probably missed many opportunities to boost your SEO through sound public relations over the past months. Don’t fret, though; the arrival

When it comes to search engine optimization, you want a balance of Google-friendly metrics and natural language. Bigwigs often emphasize that you should not be building your strategies for machines; rather, you should focus on humans, your actual clients. Apparently, if you do this, the traffic will come organically. It sounds easier said than done.

In the age of online shopping and web surfing, creativity and usability impact how long users stay to look around a website. The attention span of the average internet user is fleeting and your website only has a few seconds to make a good first impression. So, to make sure that functionality and aesthetics are

When it comes to online campaigns, one must note that the executions and activities should not be centered on a single platform. You may have a website, banner ads, and social media. Of the three, many markers take social media for granted. They think that just posting something will be fine. You, on the other