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Cranberry Juice and Fleetwood Mac: When Viral Videos Lead to Shortage

When brands and semblances of pop culture are incorporated into an unintentional viral video, an unexpected boost in newfound interest will arise from the public. This is what happened with the combination of Fleetwood Mac’s song, “Dream,” a supermarket staple bottle of cranberry juice, and smooth skateboarding on TikTok. The virality of this clip created […]

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Plants and Profit: How to Start a Business With Herbs

For the longest time, health and wellness have always been aspects of our lives we value the most. It’s become even more crucial because of the COVID-19 pandemic. Skyrocketing sales in both vitamins and supplements during the pandemic shows that people are looking for ways to stay healthy. These can help strengthen our bodies and better

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The Love of Movies: Watching Beyond Entertainment

Movies have their unique way of connecting to people. Through the years, they have become more than just a source of entertainment. With the advent of technology, filmmakers have grown better at producing movies. Nowadays, they are using extended reality production technology. In effect, viewers could watch movies as if they were happening in reality.

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Having a Luxury Influence: How You Can Market a Lifestyle

Everything is available online. You can buy, rent, book almost everything your heart desires. But convenience is not at the heart of luxury brands. Luxury brands represent an aspirational lifestyle. Being perceived as ubiquitous may do more harm than good to a luxury brand’s image. There is no doubt that their existing brand image and lifestyle appeal will

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COVID-19 as a Seasonal Virus: What Happens If It Becomes Endemic

Experts are warning that, even with wide-scale vaccination, COVID-19 may not entirely disappear. It could become endemic, just like the flu. While life will eventually return to normal, there is no guarantee that it can completely eliminate SARS-CoV-2, especially because vaccination has been focused primarily on adults. Very young children who are yet to receive

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Back Office Management: Why It Is Crucial to Business Operations

A successful business is composed of intricate processes that constantly need to work together. But these processes are essentially non-existent to the ordinary person. Customers do not see what goes on behind the scenes of every business. Most of us only see the tip of the iceberg. Our perception of a business is often associated

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