Are you a new business owner planning to start your own eCommerce store? Then your success lies on your products, your team’s dedication to ship the correct items on time, and your after-sales. One of the first things that you need to succeed in is your eCommerce website development. If you can’t provide online consumers with a great website that can cater to their needs and demands, then you’re already losing sales before you know it.
When it comes to developing your eCommerce website, working with a reliable team can help you set the right impression on your site visitors. You can make their experience a more memorable one, prompting to visit your site more and buy your products. But before you can gain more conversions, you’ll need to make sure that you get the following aspects right:
Mobile Optimization
These days, many consumers are taking advantage of online shopping, thanks to the convenience it has to offer. Since consumers are always on the go and may not have the time to log on to their computers just to do their shopping online, they do it with their mobile phones and other gadgets. If your eCommerce website does not have a responsive design for mobile use, then they can’t enjoy a good experience when trying to access your site. If you want to maximize your site’s ability to turn site visitors into customers, then make sure that your site is mobile-optimized.
Search Engine Optimization
One of the best ways for your eCommerce site to get found is by optimizing it for search engines. How else will non-customers know your site and what you have to offer? Since online shoppers also use search engines to search for the products they want, it is a must that you have robust SEO. This way, whenever a consumer searches for a product, your site will come up with the correct search results.
Customer Safety
Many online shoppers shop only on eCommerce marketplaces since these are already tried and tested for their site safety. But for small eCommerce businesses, it can be hard to achieve brand loyalty. What you can do is to give your site visitors peace of mind, knowing that your site is safe and that their details will remain secure. For one, it needs to support Secure Sockets Layer (SSL). Also, for sites that welcome credit card payments, you must be PCI compliant.
Easy Checkout Process
Nothing can turn off a supposed-to-be-customer than a difficult checkout process. So make sure that your checkout page is easy and not overwhelming. Also, if you want to gain a competitive advantage against your rivals, consider guest checkout. Take note that not all online shoppers are willing to register an account just to buy something from the Internet and receive unwanted emails every now and then. By considering guest checkout, more consumers will be motivated to buy again from your store.
Lots of Payment Options
It is true that many online shoppers use their debit cards and credit cards to buy things they need online. But not everyone is willing to put in such sensitive details, especially with all the scams happening online. So make sure that you give your customers lots of payment options. If you want to boost your sales, consider adding PayPal, Stripe, Payoneer, Skrill and other online payment solutions.
When developing a website for your business, make sure that you don’t take these five things for granted. You can gain more site visitors and turn them into paying clients by having a good eCommerce website. Gain more conversions with a professionally built and maintained website for your business.