client onboarding

The Secret to a Successful Client Onboarding Process

Consider how the process will operate after the client has decided to buy your product before you deliver the release and introduce it to the market. Getting a client up and running with your product is part of onboarding. While comprehending the purchasing process takes much effort, the onboarding process is frequently overlooked, despite its […]

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chat concept

How AI Chatbots are Improving Customer Service

Human chat service agents are now being replaced by conversational software agents or chatbots which are designed to reply in a humane manner based on artificial intelligence. Customer service chatbot is a bot that uses artificial intelligence to provide services to customers. They answer basic customer questions in terms of prices, who they can contact

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brand marketing concept

Having a Luxury Influence: How You Can Market a Lifestyle

Everything is available online. You can buy, rent, book almost everything your heart desires. But convenience is not at the heart of luxury brands. Luxury brands represent an aspirational lifestyle. Being perceived as ubiquitous may do more harm than good to a luxury brand’s image. There is no doubt that their existing brand image and lifestyle appeal will

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employee working

Back Office Management: Why It Is Crucial to Business Operations

A successful business is composed of intricate processes that constantly need to work together. But these processes are essentially non-existent to the ordinary person. Customers do not see what goes on behind the scenes of every business. Most of us only see the tip of the iceberg. Our perception of a business is often associated

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people wearing facemasks

COVID-19 as a Seasonal Virus: What Happens If It Becomes Endemic

Experts are warning that, even with wide-scale vaccination, COVID-19 may not entirely disappear. It could become endemic, just like the flu. While life will eventually return to normal, there is no guarantee that it can completely eliminate SARS-CoV-2, especially because vaccination has been focused primarily on adults. Very young children who are yet to receive

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technology in business

How Technology Enhances Entrepreneurs’ Creativity

Entrepreneurs have been using technology as an advantage in their businesses for years now. Technology has paved the way towards enhancing creativity and innovation for entrepreneurs, bringing forth some of the most successful ideas today. Due to technology’s influence on creativity, entrepreneurs have come up with unique and creative ways to promote their businesses using

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digital marketing

Digital Marketing Trends and Strategies Business Need to Adapt

With the prevalence of internet use in everyday life, many people are becoming something more of a “dual citizen.” They are both digital citizens and citizens of their respective countries. The sheer amount of people on the internet lends itself to catch the attention of businesses and marketers. This leads us to the prominence of

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