brand marketing concept

Having a Luxury Influence: How You Can Market a Lifestyle

Everything is available online. You can buy, rent, book almost everything your heart desires. But convenience is not at the heart of luxury brands. Luxury brands represent an aspirational lifestyle. Being perceived as ubiquitous may do more harm than good to a luxury brand’s image. There is no doubt that their existing brand image and lifestyle appeal will

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employee working

Back Office Management: Why It Is Crucial to Business Operations

A successful business is composed of intricate processes that constantly need to work together. But these processes are essentially non-existent to the ordinary person. Customers do not see what goes on behind the scenes of every business. Most of us only see the tip of the iceberg. Our perception of a business is often associated

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people wearing facemasks

COVID-19 as a Seasonal Virus: What Happens If It Becomes Endemic

Experts are warning that, even with wide-scale vaccination, COVID-19 may not entirely disappear. It could become endemic, just like the flu. While life will eventually return to normal, there is no guarantee that it can completely eliminate SARS-CoV-2, especially because vaccination has been focused primarily on adults. Very young children who are yet to receive

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technology in business

How Technology Enhances Entrepreneurs’ Creativity

Entrepreneurs have been using technology as an advantage in their businesses for years now. Technology has paved the way towards enhancing creativity and innovation for entrepreneurs, bringing forth some of the most successful ideas today. Due to technology’s influence on creativity, entrepreneurs have come up with unique and creative ways to promote their businesses using

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