Did you know that Google considers ‘brand’ a ranking signal? Yes, the very reputation of your company can push your web pages up the rankings. If you just heard about this fact now, you probably missed many opportunities to boost your SEO through sound public relations over the past months. Don’t fret, though; the arrival […]
Five Ways to Boost Your SEO Through Brand Reputation Read More »
When it comes to search engine optimization, you want a balance of Google-friendly metrics and natural language. Bigwigs often emphasize that you should not be building your strategies for machines; rather, you should focus on humans, your actual clients. Apparently, if you do this, the traffic will come organically. It sounds easier said than done.
Breaking Down SEO to Simple Chunks Read More »
In the age of online shopping and web surfing, creativity and usability impact how long users stay to look around a website. The attention span of the average internet user is fleeting and your website only has a few seconds to make a good first impression. So, to make sure that functionality and aesthetics are
Modern Marketing: Web Design Trends of 2019 Read More »
Digitalization is everywhere. It has affected the world so much that economists, industry leaders, and even governments have shown so much interest in it. They’ve made efforts to study the challenges that come with it, as well as its positive contributions to society. A report stated that between 2016 and 2025, digitalization is expected to
IT Products for Digitalizing the Business: Why SMBs Must Invest in Them Read More »
When it comes to online campaigns, one must note that the executions and activities should not be centered on a single platform. You may have a website, banner ads, and social media. Of the three, many markers take social media for granted. They think that just posting something will be fine. You, on the other
On Campaigns Online: Boosting Your Social Media Efforts Read More »
A great new platform to use for your product is the brand video. More and more companies and merchants are seeing the value of this method of promotion. Consider the following points when you think about trying it out: Cost-Effective The biggest draw for small and still-growing companies is the fact that this method doesn’t
Why Opt for Brand Videos to Promote Your Products and Services Read More »
A good strategy to shift a human resources (HR) department into the digital scene requires a shift in cultural mindset, as well as a good change management framework. Digitization of HR can increase an organization’s overall productivity and employee satisfaction. Companies like caskllc.com provide services to help move HR departments into the technological and digital
How Technology is Changing Human Resources Management Read More »
The cloud is undeniably one of the best technological advancements today. If you are planning to make your business work efficiently, you need a cloud-forward strategy. An efficient business is a productive one. And the more productive your business, the more chances of increasing ROI. So if you want to make that happen, now is
Work Hack: Three Ways to Make the Most of Cloud Read More »
Humans rely on routines and habits. Sometimes people are so dependent on these habits that they become resistant to change, even if they know that it’s for a good reason. These are some of the reasons why people can’t quit and become too scared to try out new things. Here are some tips to help
Creating a Better Version of Yourself Read More »
With millions of people all over the world, finding the right one for you might seem easy. After all, there are many fishes in the sea. However, when the heart and mind speak, finding the perfect match can be harder than rocket science. Some people are lucky in love, while some might need a little
Guide to Finding Love Online Read More »