Tech 101

Clicks to Conversions 2020: Another Big Year for Digital Marketing

As the digital landscape evolves to give way to different technologies, it is becoming more evident that digital marketing trends will still greatly impact on how brands reach their target market. If you are planning to boost your business and increase your sales for your brand, online presence is important to make your business more […]

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3 SEO Tools You Can Use to Boost Your Accounting Firm’s Visibility

Search engine optimization (SEO) is the process of enhancing a site’s visibility online. Studies show that 93% of online experiences begin with a search engine. So it doesn’t matter whether you are an accountant, doctor, or owner of any other small business; implementing SEO is a necessity. One of the most important aspects of SEO

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Social Media Marketing and Its Benefits to a Business

Social media may simply be defined as a virtual network through which people interact in the form of sharing their ideas, data, and other forms of expression. Some social media platforms are limited to only a certain geographical region, whereas others are accessible throughout the world. Businesses have identified the importance of social media, especially

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A Primer on Fluorescent Indicator Adsorption Testing and Standard Apparatus Specifications

In your line of work, it is necessary to use specified tools and apparatus for testing procedures with standard guidelines. Fluorescent indicator adsorption (FIA) analyses is an effective and efficient procedure and should provide reliable results. In order for this to occur, the apparatus for ASTM d1319 FIA must conform to specifications. The main usage

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What Are the Key Elements of an Optimized PPC Landing Page?

There are currently different platforms for search engine marketing (SEM). While most businesses have no issue readily investing in most forms of “free” SEM, only a few consider pay-per-click (PPC) campaigns since they assume these are expensive and might not do much for their bottom line. According to research, however, PPC ads currently guarantee the highest returns

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